It’s practically a watering hole for potential car buyers. If you zoom in on the auto industry, 84% of all car shoppers are on Facebook. That’s over 25% of the entire population of the world. Maybe that’s Mark Zuckerberg playing mind games on us, but it more likely has to do with the fact that there are over 2 billion people on Facebook. Each platform has its own strengths, so make sure you are leveraging the tools for success.įor the vast majority of people, the first thing we think of when we hear the words “social media” is Facebook. Your audience on Facebook is going to look very different than it does on Snapchat. It’s easy to get lost in all of the talk of likes, shares, tweets, snaps, engagements, impressions, views…see what I mean?Įach social media platform is unique– the type of content that works best on Facebook might not be effective on Twitter. Social media is big, and is only getting bigger.
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